Politiche di marketing nel commercio elettronico in Italia: una ricerca empirica
1999-01-01 Castaldo, Sandro; Premazzi, Katia
Exploring the conceptualization of «trust» and its development in marketing studies
2005-01-01 Castaldo, Sandro; Premazzi, Katia; C., Gastaldo
Le tendenze innovative nella gestione dell’assortimento nel retailing europeo
2000-01-01 Premazzi, Katia
Consumer education in grocery stores through category management. an exploratory study within a categorization-based framework
2004-01-01 Premazzi, Katia; Mauri, Chiara
Do you listen and answer to what i’m showing you? exploring verbal and non-verbal communication in a real retail encounter
2009-01-01 Premazzi, Katia; C., Croci
Corporate social responsibility and consumer education on nutrition and health: an exploratory study
2010-01-01 Premazzi, Katia; P., Bardizza
Modern and Ethnic Retailing Formats at the Mirror: Shoppers’ Domination, Acculturation, Distinction, and Patronizing
2012-01-01 Visconti, LUCA MASSIMILIANO; Premazzi, Katia
La creazione di fiducia quale risorsa immateriale per le imprese distributive: un'analisi empirica
2009-01-01 Premazzi, Katia; Grosso, Monica
Orchestrated innovative customer solutions: an emerging trend in business-to-consumer markets
2008-01-01 MARTINEZ-RIBES, Lluis; Premazzi, Katia
When and why do customers trust in grocery retailers?
2007-01-01 Premazzi, Katia; Castaldo, Sandro; Guenzi, Paolo; Grosso, Monica; Grimaldi, Lidy
Store trust's antecedents and impacts on store loyalty: some preliminary results in the fashion sector
2010-01-01 Grosso, Monica; Castaldo, Sandro; Premazzi, Katia
Building customers’ store trust: a comprehensive model
2009-01-01 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica
In-store multi-sensorial stimulation: which effects on effective shopping and purchasing behavior? An empirical investigation in a beauty-products retailing setting
2005-01-01 Premazzi, Katia; Grosso, M.
Do regulatory changes affect innovation? The case of health & beauty retailing in the Netherlands
2005-01-01 Premazzi, Katia; Timmermans, H. J. P.
Is Italian regulation of Deceptive advertising Really Effective? A Content Analysis of the Authority’s Sentences (1999-2004) in Three Sectors: Mobile Communication, Cosmetics, Retailing
2005-01-01 Premazzi, Katia
Shopping behavior in museum stores: does the museum context matter?
2005-01-01 Cirrincione, Armando; Duchini, A; Grimaldi, L; Mauri, Chiara; Premazzi, Katia
When and why do customers trust grocery retailers?
2007-01-01 Castaldo, Sandro; Grimaldi, L; Grosso, Monica; Guenzi, Paolo; Premazzi, Katia
“Shopping at a FOC in Italy: An empirical study”
2007-01-01 Premazzi, Katia; Rindone, M.
Shopping behavior in museum stores: contextualizing the experience
2005-01-01 Cirrincione, Armando; Duchini, A; Grimaldi, L; Mauri, Chiara; Premazzi, Katia
Trust: what does it really mean in marketing studies?
2005-01-01 Castaldo, Sandro; Premazzi, Katia; C., Gastaldo
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Scopri
Tipologia
- 5 Altro147
Data di pubblicazione
- In corso di stampa1
- 2020 - 20212
- 2010 - 201943
- 2000 - 200994
- 1990 - 19996
- 1988 - 19891
Keyword
- Retailing18
- TRUST10
- INCENTIVES8
- Italy8
- Trust8
- E-commerce6
- Exploratory study6
- INITIAL TRUST6
- PHARMACY6
- Shopping behavior6
Lingua
- eng90
- ita50
- ger9
- gre4
- fre1
- spa1
Accesso al fulltext
- no fulltext143
- reserved3
- open1