Study (based mainly on content and network analysis) aiming at disentangling the different conceptualizations of the construct of trust proposed in marketing studies in these last decades
Trust: what does it really mean in marketing studies?
PREMAZZI, KATIA;
2005-01-01
Abstract
Study (based mainly on content and network analysis) aiming at disentangling the different conceptualizations of the construct of trust proposed in marketing studies in these last decadesFile in questo prodotto:
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