This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors’ and the manufacturers’ perspectives. Retail trends, marketing and innovation, ecommerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing.
Retail & channel marketing
K. Premazzi;
2013-01-01
Abstract
This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors’ and the manufacturers’ perspectives. Retail trends, marketing and innovation, ecommerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing.File in questo prodotto:
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