Exploratory study (based on website content analysis) to investigate the extent to which International grocery retailers are taking into consideration increasing consumers' nutrition concerns, and to analyze the approach they are following in answering to these social responsibility issues.
“Are grocery retailers responding to consumers’ nutrition concerns? An exploratory field study”
PREMAZZI, KATIA;
2006-01-01
Abstract
Exploratory study (based on website content analysis) to investigate the extent to which International grocery retailers are taking into consideration increasing consumers' nutrition concerns, and to analyze the approach they are following in answering to these social responsibility issues.File in questo prodotto:
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