Empirical investigation based on a S-O-R paradigm (Environmental Psychology) aimed at assessing the effects of in-store multi-sensorial stimulation on shoppers' behavior in a retail encounter selling beauty products
In-store multi-sensorial stimulation: which effects on effective shopping and purchasing behavior? An empirical investigation in a beauty-products retailing setting
PREMAZZI, KATIA;
2005-01-01
Abstract
Empirical investigation based on a S-O-R paradigm (Environmental Psychology) aimed at assessing the effects of in-store multi-sensorial stimulation on shoppers' behavior in a retail encounter selling beauty productsFile in questo prodotto:
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