This study develops and tests a model analyzing the relationships between customer trust in a grocery retailer and perceived value, customer satisfaction, store loyalty intentions and behaviors. It also estimated how the store's human resources, communications and sales promotions, environment and assortment (including private label products) influence trust, loyalty intentions and store patronage.

When and why do customers trust in grocery retailers?

PREMAZZI, KATIA;
2007-01-01

Abstract

This study develops and tests a model analyzing the relationships between customer trust in a grocery retailer and perceived value, customer satisfaction, store loyalty intentions and behaviors. It also estimated how the store's human resources, communications and sales promotions, environment and assortment (including private label products) influence trust, loyalty intentions and store patronage.
2007
CUSTOMER
TRUST
GROCERY RETAILERS
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14087/7807
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