The chapter investigates first of all the relevance of trust in the field of management, organisation and strategy. Then the main meanings of the construct provided by the literature, its antecedents and consequences are discussed. The two main goals of the chapter is to demonstrate the growing importance of trust within and between organisations to face the competitive pressure and to isolate the main trust building strategies.
The management of trust in competitive strategy research: Why it is important and what is new
PREMAZZI, KATIA
2012-01-01
Abstract
The chapter investigates first of all the relevance of trust in the field of management, organisation and strategy. Then the main meanings of the construct provided by the literature, its antecedents and consequences are discussed. The two main goals of the chapter is to demonstrate the growing importance of trust within and between organisations to face the competitive pressure and to isolate the main trust building strategies.File in questo prodotto:
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