Innovazione digitale e patrimonio culturale: un caso di studio per la Valle d’Aosta

Digital Innovation and Cultural Heritage. The MEDIA Project in the Aosta Valley Museum institutions represent a valid tool for tourism development that combines research and innovation. Particular contexts, such as that of the Aosta Valley, need interventions to promote traditional handicraft. This paper presents the MEDIA (Museo Emozionale DIgitale multimediale Avanzato) project, which involves three partners: Università della Valle d’Aosta, Politecnico di Torino and Core Informatica S.r.l., along with Museo dell’artigianato valdostano di tradizione as its experimental laboratory. The emotional analysis of visitors’ experiences combined with the contribution of digital technologies contributes to the creation of a web platform for cultural operators and a mobile application to support the visit. The aim of the project is to enhance the relationship between tourists and territories.