Cultural goods, cultivation of taste, satisfaction and increasing marginal utility during vacations

This paper analyzes the link between cultivation of taste and tourist satisfaction during vacations. A simple model shows that, when cultural capital accumulation matters, customers are ready to sacrifice some of their current utility in order to get higher returns in future, and therefore, the relation between satisfaction and the demand for cultural goods may be convex. On the contrary, when cultivation of taste comes from learning by consuming behavior, the relation is concave. An analysis based on 1,749 interviews in Aosta Valley in Summer 2008 provides some evidence in favor of the cultural capital accumulation hypothesis.